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Promotional tour by Rihanna
|Start date||November 14, 2012|
|End date||November 20, 2012|
|Shows||3 in North America|
4 in Europe
The 777 Tour was a promotional tour consisting of seven dates in seven countries to support Rihanna's upcoming seventh studio album Unapologetic. The tour started in Mexico City and ended in New York City. After the tour ended and the album was released, Rihanna announced the Diamonds World Tour.
Rihanna announced she would be embarking on a seven day promotional tour for her upcoming seventh studio album. The tour visited seven countries around the world, both in North America and Europe. Rihanna invited 150 journalists representing 82 countries and a selected group of her fans to join her on the road. To add to the theme of the tour, Rihanna flew on a private Boeing 777 to each date.
- "Cockiness (Love It)"
- "Birthday Cake"
- "Talk That Talk"
- "Wait Your Turn"
- "Man Down"
- "Only Girl (In the World)"
- "Don't Stop the Music"
- "Take a Bow"
- "Hate That I Love You"
- "Where Have You Been"
- "What's My Name"
- "Run This Town"
- "Live Your Life"
- "All of the Lights"
- "We Found Love"
- This setlist is representative of the performance in London.
|November 14, 2012||Mexico City||Mexico||El Plaza Condesa|
|November 15, 2012||Toronto||Canada||Danforth Music Hall|
|November 16, 2012||Stockholm||Sweden||Berns Entertainment Venue|
|November 17, 2012||Paris||France||Le Trianon|
|November 18, 2012||Berlin||Germany||E-Werk Club|
|November 19, 2012||London||England||The Forum|
|November 20, 2012||New York City||United States||Webster Hall|