Promotional tour by Rihanna

Start date November 14, 2012
End date November 20, 2012
Shows 3 in North America
4 in Europe
7 Total

The 777 Tour was a promotional tour consisting of seven dates in seven countries to support Rihanna's upcoming seventh studio album Unapologetic. The tour started in Mexico City and ended in New York City. After the tour ended and the album was released, Rihanna announced the Diamonds World Tour.


Rihanna announced she would be embarking on a seven day promotional tour for her upcoming seventh studio album. The tour visited seven countries around the world, both in North America and Europe. Rihanna invited 150 journalists representing 82 countries and a selected group of her fans to join her on the road. To add to the theme of the tour, Rihanna flew on a private Boeing 777 to each date.[1]



Rihanna performing in London during the tour

  1. "Cockiness (Love It)"
  2. "Birthday Cake"
  3. "Talk That Talk"
  4. "Wait Your Turn"
  5. "Man Down"
  6. "Only Girl (In the World)"
  7. "Don't Stop the Music"
  8. "S&M"
  9. "Stay"
  10. "Unfaithful"
  11. "Take a Bow"
  12. "Hate That I Love You"
  13. "Where Have You Been"
  14. "What's My Name"
  15. "Run This Town"
  16. "Live Your Life"
  17. "All of the Lights"
  18. "Diamonds"
  19. "Umbrella"
  20. "We Found Love"
  • This setlist is representative of the performance in London.[2]

Tour datesEdit

Date City Country Venue
North America
November 14, 2012 Mexico City Mexico El Plaza Condesa
November 15, 2012 Toronto Canada Danforth Music Hall
November 16, 2012 Stockholm Sweden Berns Entertainment Venue
November 17, 2012 Paris France Le Trianon
November 18, 2012 Berlin Germany E-Werk Club
November 19, 2012 London England The Forum
North America
November 20, 2012 New York City United States Webster Hall


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