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"SOS" received three separate treatments for the music video, each serving a different purpose. In addition to the official music video, another version was filmed as part of a promotional campaign for lingerie brand Agent Provocateur, whilst another was filmed for a Nike campaign. The official music video and Nike versions were directed by Chris Applebaum, who later directed the music video for "Umbrella" (Good Girl Gone Bad, 2007).
Music videos[]
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