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The official music video for "Pour It Up" was filmed in May 2013. In September 2013, the director Vincent Haycock, tweeted that he was no longer involved with the project due to "creative differences", Rihanna later replied to him by stating: "Just take your name off the check while u at it! Whatever your issue is leave my fans out of it". That same month, Rihanna posted new behind the scenes pictures from the shoot and stated that the video would be released in October 2013. The video was released on her official YouTube channel October 2, 2013, but became unlisted 30 minutes after release. It was later uploaded on Rihanna's official Vevo account. The visual features Rihannastar writhing around and grinding on a giant golden throne, scantily clad in a diamond bra and a denim thong while strippers slide down poles positioned, amid a giant pool of water behind her. It also features the singer chucking a load of money around.
Critical reception[]
Rolling Stone said the video which is not of "high art certainly matches the lavish strip-club exploits referenced in the song."
HitFix gave the video a D grade, "it's a dimly lit video equivalent of a Playboy photo spread that is meant to serve the very same purpose for the boys and men who view it. And we're all supposed to scrape and bow and talk about how 'artfully' it's shot and pretend that it's so very empowering for her to show off her body this way."